Jay Reatard Unleashes Media Onslaught For Record Release

Jay Reatard at The Independent, from the HAD Archive

As previously mentioned, Jay Reatard has a new record on tap for next Tuesday entitled Watch Me Fall. Well, apparently Jay and his associates at Matador are taking the release quite seriously, because there's been a deluge of media announcements in the last week. Not only is the record streaming in full, but Jay has scheduled a tour, record store appearances, appeared in an emusic interview, and released multiple videos. It's a doozy.

First, the record: it's streaming on AOL's new releases page (link below), and we've just started to give it a listen. We have to say, it strikes us as pretty typical Jay Reatard; if you were a fan before, you'll probably dig. If not, well, we're not sure you're gonna be having some huge new revelation. That being said, we're digging on the album, and we're quite excited to get our hands on a new set of Reatard's straight-ahead jams.

Second, touring: Reatard has scheduled a tour for his imprint, Shattered Records, as well as a number of free record store dates. The Shattered tour, which takes place in October, will apparently feature 5 bands each night, which is to say, be incredibly insane. Given that Jay's sets tend to be around thirty minutes, this doesn't necessarily mean it'll be a late night. The record store tour starts next Tuesday on the day of the album's release, and will be confined to the West Coast. The stops are the requisite Amoeba Records appearances, surrounded by visits to other fine indie record shops.


Finally, video and interviews: In addition to this awesome eMusic interview, Reatard has recorded a video for "It Ain't Gonna Save Me" (above), as well as a twenty minute documentary (below).



Yes, it's a lot of material, and it's a ton to digest. That being said, with this level of goodness, we're pretty psyched to see Jay doing so well. See you out there!

Jay Reatard Fall 2009 Dates
**Record Store Tour**
Tue Aug 18 Los Angeles Amoeba Records 6pm
Wed Aug 19 Long Beach Fingerprints Music 7pm
Thu Aug 20 San Diego M-Theory Music 7pm
Fri Aug 21 Santa Cruz Streetlight Records 7pm
Sat Aug 22 San Francisco Amoeba Records 6pm
Sun Aug 23 Berkeley Amoeba Records 6pm
Tue Aug 25 Portland Jackpot Records 6pm
Wed Aug 26 Seattle Easy Street Records 7pm
Thu Aug 27 Seattle Sonic Boom Records 7pm
Fri Aug 28 Vancouver Zulu Records 8pm
**Shattered Records Tour**
Mon Sep 28 – Chicago – Empty Bottle
Tue Sep 29 – Toronto – The Reverb
Wed Sep 30 – Montreal – La Sala Rossa
Thu Oct 1 – New York City – Le Poisson Rouge
Fri Oct 2 – Boston – Harpers Ferry
Sat Oct 3 – Baltimore – Ottobar
Thu Oct 15 – Seattle – Crocodile Cafe
Mon Oct 19 – San Francisco – Great American Music Hall
Tue Oct 20 – San Diego – The Casbah
Wed Oct 21 – Los Angeles – El Rey Theater

mp3: Jay Reatard - It Ain't Gonna Save Me
Stream: Jay Reatard - Watch Me Fall (Full Album)